This weekly column is slated to conclude in the last week of this year – 2023. The objective of this weekly column was to address the questions and shape the aspirations of small and micro entrepreneurs. We have seen firsthand the difficulties that a small entrepreneur faces while setting up…

We cannot ascertain how time flew from the ‘put your mobile aside and study’ era to ‘take your mobile and study’. Things stranger than science fiction are actually happening thanks to the advent in technology. Moreover, people are getting accustomed to such novel technology in no time. So how can…

Recently there was an unfortunate incident where a candle factory caught fire and a few workers succumbed to their death. These types of accidents raise questions regarding micro and small businesses. There are lakhs of micro and small scale industries in India that are run informally. More than 70 percent…

This entrepreneurial story is a little different from traditional business stories. Nano and small enterprises rarely receive any entrepreneurial spirit. A novel start-up or an out of box idea gets noticed by consumers. There are many businesses that are no longer considered as a business for example, plumbing, cleaning, tank…

Discounts and offers have become a part of the strategies used by e-commerce firms during festivals. In the US, consumers wait until Black Friday to shop at discounted prices. Even in India now, e-commerce companies conduct ‘Great Indian Festival’, ‘Big Billion Days Sale’ etc. Where exactly do micro and small…

‘Hey Water, what is your colour?’, ‘What is your taste like?’ These are the lyrics (translated from Marathi to English) of a song written by G. D. Madgulkar. Indeed, the taste of water changes from place to place. A few years ago, municipal water was available everywhere in Pune. Purified…

Among all the small things that we use in our daily life, many become so habitual that without them, we feel uncomfortable using a different brand. Regular tea, special soaps for Diwali bathing, even the order of pages of and fonts of daily newspapers, etc. become so habitual that the…

The importance of first impressions cannot be emphasised more. Due to this notion, we struggle to look like commoners because we believe that the opinion one forms about us in the beginning forever sticks with us. Even in a consumerist country like the United States of America, there is an…

Although entrepreneurship is the fundamental requisite of an enterprise, the hallmark of entrepreneurship is the burning desire to create something. Mr. Rajendra Mehendale quit his job at Kinetic Company at the age of twenty-two and started his own business in the field of chemical engineering. In 1986, he started a…

As per the data released recently, 2.33 crore registered micro, small and medium enterprises generate employment for 14 crore individuals. In addition to registered businesses on the Udyam portal, there are a large number of unregistered businesses. As a matter of fact, close to 70 percent of businesses are unregistered.…