Research

Study of Nano-entrepreneurs in Pune metropolitan region

This study is currently ongoing under the deAsra sub-Centre for nano enterprises. The primary objective is to identify the issues faced by small businesses in Pune Metropolitan Area and propose reforms in policy. It covers a sample of the small firms having annual revenue between Rs. 10Lakhs to 1 Crores. These businesses consist of informal sector local businesses like food and catering, trading and manufacturing, tailoring fashion boutiques, repair and maintenance etc. In depth interviews, the problems of these businesses will be identified with the view of gaining insights in diverse issues acting as barriers from the viewpoint of nano entrepreneurs.

Excerpts from Persona Study

deAsra Foundation surveyed 51 entrepreneurs whose average annual revenue falls in the bracket of >INR 10 Lac- 1 Crore to understand their profile, challenges, and the critical support areas for scaling up their businesses. The survey targeted this group as they have the highest potential to create jobs and livelihoods and are likely to grow faster with necessary support/nudging from the ecosystem. The objective of this survey was to primarily design new offerings, programs, services, checklists, tools, and interventions required to help the specific needs of this particular group of entrepreneurs.

A study on the opportunities and challenges of Micro enterprises in Ladakh

A qualitative study based on a survey on the opportunities and challenges faced by formal and informal micro-enterprises in Ladakh. The survey attempted to capture the geographical, political and financial realities of micro-enterprises in a hilly region. In India, micro-entrepreneurs’ policies need to consider the socio-economic diversities of various areas and the difference in narratives. The idea this study beholds is to address the gravity of barriers to entrepreneurship, capture the nuances of the issues and advocate policies specific to the region.

A study on the adoption of digital financial services based on Technology Acceptance Model – Evidence from Annapurna Mahila Credit Cooperative Society

This study investigates the factors affecting the adoption of digital financial services among low-income self-employed women in India. The study identifies the critical determinants of digital financial inclusion of women self-employed in small informal sector businesses like tailoring, catering, etc. The analysis of their perceptions is based on Technology Acceptance Model. A survey of 155 women members of Annapurna Mahila Co-operative Credit Society. This study identifies the critical determinants of digital finance as low-income women entrepreneurs perceive. It proposes actionable policies for improving the usage of digitalization by women entrepreneurs engaged in tiny businesses.